consumer tech brands
Consumer Tech Brands Betting on Mobile AR Gaming: Why 2026 Is the Year of Handheld Immersion
Consumer tech brands are redefining mobile AR gaming, and GfK forecasts a sub-1% market growth in 2026 while AR adoption among Gen Z is expected to rise 12% year-over-year. This shift comes as the broader consumer-tech sector faces stagnant growth, pushing innovators to chase immersive experiences that keep users hooked