customer
7 Consumer Tech Brands Vs Dark Data Secrets
Consumer tech brands can boost holiday sales, but the same data streams also expose shoppers to dark-data-driven scams. By aligning privacy safeguards with AI-powered personalization, marketers can reap revenue while curbing fraud. Stat-led hook: McKinsey’s 2026 trend forecast estimates that 68% of peak-season revenue now hinges on AI-driven personalization,