homes with smart devices

The Beginner's Secret to Consumer Tech Brands

45% of all consumer electronics spend in APAC is captured by consumer tech brands, according to a 2023 IDC report. The secret for beginners is to recognise that those brands win because they blend hardware, software and local ecosystems into a single, sticky experience. What Consumer Tech Brands Mean for

[On-demand] From smart homes to smartphones: The tech brands consumers in APAC love — Photo by Gustavo Fring on Pexels

Stop Using Consumer Tech Brands 5 Secrets

A 2024 Counterpoint study shows that 42% of top-selling smart speakers in APAC transmit audio snippets to advertisers, signalling that consumers should rethink using mainstream tech brands. The hype around new gadgets often masks higher bills, privacy risks and premature obsolescence. In the Indian context, where a household spends an